Jeff Baetz

Jeff Baetz

Global Industry CTO - IBM


Jeff Baetz, Global Industry CTO, Industrial Market Sales for Data, AI, ML, Deep Learning, and Data Science Elite 26-year Software Solutions, Consulting, and Industrial/Manufacturing Market Veteran. Jeff started leveraging analytics with his customers in 1997 as an Account Executive for a Cognos Consulting Services Partner named O/E Enterprise Solutions ($200MM). Jeff not only worked with Cognos for the benefit of his customer base, he also deployed and integrated analytics with customers leveraging the JDE ERP platform.

Analytics became relevant in other service lines O/E was managing at the time, e.g. eCommerce, custom application development, asset management, EDI, and service desk software deployments. In 2005, Jeff was asked to join another professional services partner named RCM Technologies ($300MM) with this business focused only on their partnership with Microsoft Corporation as a Gold Managed Partner. His customer base leveraged not only RCM’s analytics team members, but Microsoft SQL Server and the analysis and reporting services tools that came with the platform including MDX business scorecarding solutions.

February 2012 came faster than expected and Jeff joined Dell Software Group as a Software Global Account Manager responsible for the sales and marketing of the entire Dell Software portfolio. Within Dell Software Group’s portfolio was an analytics solution set acquired by Dell named Statistica (Statsoft) which later was sold to Tibco. Before joining IBM’s Analytics team in 2016, Jeff was responsible for the IT, streaming, emerging technologies, network & in-vehicle cyber, and overall connected vehicle relationships at SAS, Institute supporting Ford Motor Company and Ford Credit which was a long-standing, 20-year relationship between the two companies.

Since joining IBM in August of 2016, he has held positions as an Open Source Analytics Evangelist, Named Account Manager, and Analytics Portfolio Sales Leader assigned to Toyota, TFS, Lexus, Ford, Ford Motor Credit Corporation, FCA, Aptiv, Delphi Technologies, Boeing, and Honda North America – all within the IBM Industrial vertical market. In April 2020, IBM promoted Jeff to the position of Industry CTO for the Industrial Market and is focused on sales & solutioning for our Automotive, Manufacturing, Oil & Gas, and Mining clients worldwide. Jeff was born and raised in Metro-Detroit and has lived in the area his entire life. Naturally, supporting large, enterprises in the region, Jeff has a strong Automotive and Manufacturing background and understanding of the common business problems Analytics, Data, ML, AI, and Deep Learning can solve. Jeff resides in the Metro-Detroit area with his Wife and two kids.


All sessions

Keynote: AI Best Practices in the Oil and Gas Industry - "Where to Drill"

  • 16 September, 2020
  • 15:00 - 16:00
  • Main Room